Geoff Lords Blog

Archive for May, 2009

Whoever said that advertising is expensive? This is not entirely true. Sure, running a 30 second spot on national television or a full page ad in a national daily will set you back thousands of dollars. Does this mean that if you are a small business you cannot advertise anymore? Well, not really. As a small business, there are still the best ways in order to advertise with affordable costs and manageable scales of marketing campaigns.

More: continued here

Maintaining and promoting the use of a small community or neighborhood park can be challenging. When the town budget is limited and private support is absent, park maintenance officials need to come up with creative ways to generate income and promote the park’s facilities. A more affordable but highly visible marketing tool for a local park can be the use of full color poster printing.

More: continued here

This is the most important truth in any business – if you need to be successful, you have to realize that there is a very thin line separating success from failure. And sometimes that line becomes invisible to the naked eye.

More: continued here

Red lipstick has withstood the test of time. In fact, the first color of lipstick was — you guessed it, red! Over the years, reds have taken on new shades and have occasionally slid to the side to allow more plums and pinks to take center stage. However, red always comes back. There are definitely don’t and don’t when wearing red lipstick and here is the perfect way to wear it regardless of your complexion.

More: continued here

Quality control for poster printing is important to ensure your poster’s success. Whether you use traditional posters or even plastic posters, you always need to check if the quality of your posters is fit for a mass audience.

More: continued here

Do you need a great idea for cheap catalog printing? Well then, why not try super sizing your catalogs? I know it sounds odd. Cheap but super sized? But don’t worry you read correctly. You can actually invest cost effectively in catalog printing when you go super sized. Bigger catalog printing provides a lot of different benefits to your localized promotional catalog campaign at a cheaper cost. Don’t believe me? Then here are a few facts about super sized catalog printing that you should know about.

More: continued here

Promotional items are a great way to advertise your business. They are inexpensive, fun to give away and keep advertising your business for as long as they are in existence. The only downside is that there are so many good promotional products, & it is difficult to decide which ones to give away.

More: continued here

Foot care specialists recommend the exercises for plantar fasciitis shown below in addition to wearing orthotics to ease heel pain as a result of plantar fascia inflammation due to over pronation. You should understand that these exercises for plantar fasciitis should not be painful, but rather a pulling feeling. Each exercise should be done 2 or 3 times over the course of the day; these exercises should not necessarily be done in one session.

More: continued here

Sometimes when Lawyers are searching for advertising techniques then tend to forget about or shy away from the internet. Newspaper advertising for lawyers is a basic way to market your legal services to the general public in your area, but remember that when most people are searching for a lawyer they will search online first! So it is extremely important for you as a lawyer to be sure to incorporate online marketing techniques in your advertising campaigns. Here are some great tips to effectively promote your legal services online without falling into the trap of blatant self-promotion.

More: continued here

In a competitive industry, it is always good to think out of the box. Tired of the usual promotional pens, shirts, mugs, and stickers? Business clocks and timepieces are practical giveaways and corporate gifts perfect for any time of the year. Marketers wanting to promote their business stay away from clocks and timepieces with the idea that these are too expensive and will throw their budget out of whack. They fail to realize that giving out business gifts with lasting value ensures their brand’s longer exposure.

More: continued here

People generally have short attention span. What might interest them today may not necessarily interest them tomorrow. This is also true in every trade show exhibits or displays. With numerous things to see and discover, people’s attention are drawn to booths that are huge or extravagant. Your role then is to ensure that you draw people in – that is, if you want to attract potential customers.

More: continued here

Experts consider corporate gifts to be the very best advertising tool. Management specialists have also understood the benefits and utility of this new promotion tool.

More: continued here

Marketing online requires the traditional promoter to take the narrow path, over the burning coals, judiciously over the ravine, and into the desperate quarters of scarcity. The realities, we sell because we need income, and having a need implicates that we’re undeserving of profitable results.

More: continued here

There are many different type of pizza coupon offers you can make to increase your sales. Some are designed to bring in new customers and some are designed to keep old customers coming back.

More: continued here

It’s not just you, but everyone is tightening their belts during these times. And it’s not even related to your new found resolve to save as much as you can; but it’s a result of what’s occurring right now to our economy. Yup. We’re in recession.

More: continued here

With an economic downturn and all businesses fighting for remaining customers, it is more important than ever to be seen and noticed. Get the message that your business exists is more important than ever.

More: continued here

Coupons until now have been seen as an alternative form of advertising for those who cannot afford television, radio and major media buys in newspapers, magazines, and high profile internet sites. But interestingly enough coupons are being advertised on TV in commercials.

More: continued here