The more clearly you can define and picture your ideal customer, the better you’ll be able to speak to him. Or her. And that brings up an interesting question: should your Yellow Page ad target a specific gender?If the majority of your calls - or at least the majority of your best customers - are a specific gender, then yes, you should craft your ad with an eye toward gender preference. Here’s why:

More: continued here

Blogsphere: TechnoratiFeedsterBloglines
Bookmark: Del.icio.usSpurlFurlSimpyBlinkDigg
RSS feed for comments on this post  |  TrackBack URI for this post

Add to Onlywire |