A great principal is to find your closest competitor and learn to work together. Joint Ventures can be as simple as sharing links, content exchange, ezine swaps, affiliate selling, endorsements, interviews, joint authorship of books, sharing the cost of promotional products the scope is limitless. The You and Them marketing principal can work in any market. The product is no longer important, because you are branding yourself, selling yourself, and then working with other like minded peopl

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